产品失败时绿色属性对负面口碑的调节机制研究

戴卫东, 田娅

Moderating mechanism of green attributes in negative word-of-mouth following product failure

DAI Weidong, TIAN Ya

沈阳工业大学学报(社会科学版) . 2026, (2): 79 -90 . DOI: 10.7688/j.issn.1674-0823.2026.02.09