品牌联想视角下品牌延伸相似度的测量

郑春东;邹孟

Mesurement of similarity degree of brand extension from perspective of brand association

ZHENG Chun-dong;ZOU Meng

. 2014, (4): 346 -350 . DOI: 10.7688/j.issn.1674-0823.2014.04.12