商誉和价格影响需求的易逝品动态定价与广告决策

李建启;路立浩

Dynamic pricing and advertising decision of perishable item with goodwill-and-price-dependent demand

LI Jian-qi;LU Li-hao

. 2016, (1): 85 -90 . DOI: 10.7688/j.issn.1674-0823.2016.01.14