基于匹配理论的消费者渠道选择行为影响因素

高洋;王琳雅

On influencing factors of channel selection behavior of consumer based on matching theory

GAO Yang;WANG Lin-ya

. 2016, (1): 91 -96 . DOI: 10.7688/j.issn.1674-0823.2016.01.15