顾客非理性消费行为机理探析

顾客非理性消费行为机理探析

李艺,杨晓乐

Study on mechanism of irrational consumption behavior of customers

LI Yi,YANG Xiao-le

沈阳工业大学学报(社科版) . 2016, (5): 449 -458 . DOI: 10.7688/j.issn.1674-0823.2016.05.12