怀旧倾向对老字号真实性与品牌承诺、购买意愿关系的调节作用
王秀宏,杨立娟,马向阳
Regulating effect of nostalgia proneness on relationship between authenticity of time-honored brand, brand commitment and purchase intention
WANG Xiu-hong,YANG Li-juan,MA Xiang-yang
沈阳工业大学学报(社科版)
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2017, (1): 50
-57
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DOI: 10.7688/j.issn.1674-0823.2017.01.08
