On influencing factors of channel selection behavior of consumer based on matching theory

GAO Yang;WANG Lin-ya

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Journal of Shenyang University of Technology (Social Science Edition) ›› 2016, Vol. 9 ›› Issue (1) : 91-96. DOI: 10.7688/j.issn.1674-0823.2016.01.15
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On influencing factors of channel selection behavior of consumer based on matching theory

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2016, 9(1): 91-96 https://doi.org/10.7688/j.issn.1674-0823.2016.01.15

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