Research on network equilibrium of cross-border e-commerce B2C supply chain considering consumer risk aversion

MA Jun,ZHANG Ping-dong

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Journal of Shenyang University of Technology (Social Science Edition) ›› 2022, Vol. 15 ›› Issue (5) : 401-406. DOI: 10.7688/j.issn.1674-0823.2022.05.03

Research on network equilibrium of cross-border e-commerce B2C supply chain considering consumer risk aversion

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2022, 15(5): 401-406 https://doi.org/10.7688/j.issn.1674-0823.2022.05.03

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