Moderating mechanism of green attributes in negative word-of-mouth following product failure

DAI Weidong, TIAN Ya

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Journal of Shenyang University of Technology (Social Science Edition) ›› 2026, Vol. 19 ›› Issue (2) : 79-90. DOI: 10.7688/j.issn.1674-0823.2026.02.09
Research on Regional Economic Development

Moderating mechanism of green attributes in negative word-of-mouth following product failure

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{{article.zuoZheEn_L}}. {{article.title_en}}. {{journal.qiKanMingCheng_EN}}. 2026, 19(2): 79-90 https://doi.org/10.7688/j.issn.1674-0823.2026.02.09

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