Marxism in Contemporary China
CHEN Li, CHEN Zhaoming, YANG Haoyue
The empowerment of the high-quality development of the cultural industry through New Quality Productive Forces is not only an inevitable requirement for strengthening cultural confidence and undertaking the cultural mission of the New Era, but also a important path to building Modern Chinese Civilization. This empowerment mechanism is deeply rooted in the urgent need for the transformation and upgrading of the cultural industry and coincides with the internal logic of the cultural industry's pursuit of high-quality development. Both demonstrate a high degree of compatibility in innovation drive, market demand response, and industrial structure optimization and upgrading. New Quality Productive Forces, as a new driving force for the development of the cultural industry, achieve empowerment through four key mechanisms:firstly, the creativity stimulation mechanism, which leverages advanced technologies such as artificial intelligence and big data to provide endless possibilities for the innovation and diversification of cultural content, accelerating the conversion process from ideation to product; secondly, the industrial integration mechanism, which breaks traditional boundaries and promotes deep integration between culture and various fields such as technology, tourism, and education, forming new modes of cross-sector collaboration and broadening the industrial value chain; thirdly, the resource allocation mechanism, which relies on digital platforms to optimize resource allocation, improve production efficiency, and ensure the most effective utilization of cultural resources; fourthly, the green and low-carbon effect, which advocates environmental protection concepts, promotes the transformation of the cultural industry towards a low-carbon and environmentally friendly direction, and achieves dual improvements in economic and ecological benefits. At the practical level, to effectively empower the high-quality development of the cultural industry through New Quality Productive Forces, six dimensions need to be addressed:firstly, strengthening technology application, encouraging technological innovation, and especially enhancing the application of digital technologies in cultural creation, dissemination, and consumption, to elevate the industry's level of intelligence; secondly, promoting cluster development, constructing cultural industry parks and characteristic industrial clusters to form scale effects and synergies; thirdly, improving financial services, broadening financing channels, providing customized financial services for cultural enterprises, and reducing financing costs; fourthly, enhancing public services, strengthening infrastructure construction, optimizing the business environment, and providing a fertile ground for the development of the cultural industry; fifthly, building a green system, promoting green production methods and consumption patterns, and achieving sustained development of the cultural industry; finally, deepening international cooperation, strengthening cultural exchanges and cooperation, using advanced foreign technologies and management experience for reference, while promoting Chinese culture globally to enhance international influence. Through this series of measures, the optimization and upgrading of the internal structure of the cultural industry can be effectively promoted, the overall competitiveness of industry chain can be enhanced, the cultural innovation vitality can be stimulated, the ever-growing spiritual and cultural needs of the people can be met, and both economic and social benefits can be achieved. More importantly, by empowering the high-quality development of the cultural industry with New Quality Productive Forces, the China's cultural soft power can be further strengthened and the international dissemination and influence of Chinese culture can be enhanced. Therefore, the empowerment of the high-quality development of the cultural industry through New Quality Productive Forces is not only a strategic choice for industrial development, but also an important path for enhancing cultural confidence and international competitiveness.